Knowing how to use mobile advertisement for small businesses is not always easy. Most entrepreneurs have struggled with online advertising hence, adding mobile campaign might seem expensive and confusing. However, since there are many people using the phone 24 hours, ignoring this new territory is a terrible mistake. Here are the top 6 tips for running a mobile advertising Campaign;
1. Understand your audience
To create and maintain an effective mobile campaign, you need to provide an incentive for users to start using it immediately. Since mobile is all about immediacy make sure that you act as soon as possible. In fact, you should time your campaign at the exact time when you want your users to take action. These incentives could be a complementary entertainment download or a virtual coupon. This will be effective when users are within the radius of the experience or the store. The whole idea is giving the consumer the perfect moment to interact with your brand.
2. Location is very important
You should know where exactly to put the advert. If you are fond of putting it right in front of a computer game you might not achieve much. A good ad placement often varies from one company to another. Luckily there is a lot of information to help you make the right choice.
3. Apply geo targeting
If you use geotargeting your mobile campaign will be much more effective. This is because it makes your campaign more relevant hence wastes fewer impressions. This will lead to a follow through and a higher engagement in what is taking place. Besides, geotargeting is a very important component for all campaigns that are likely to take place in the future.
4. Use the best analytics
As compared to traditional marketing, mobile campaign has more important considerations that you need to make. Without reasoning well, you will not be able to target your efforts, and effectively segment. First, get mobile analytics implemented from companies like localytics so that you can effectively establish a baseline. Thereafter, you can really attack the market with your efficient campaign.
5. Make it social
Networks like twitter and facebook were made so that they can be mobile. You can make your mobile campaign much more effective by incentivizing and adding social media. With a good reason to share your campaign, you can easily make it more viral thereby, yielding much. Recent research has indicated that users are more likely to share information through their mobile phones than they are likely to do it through desktops. To amplify your message on the text, apply this knowledge.
6. Do not over think
As the old adage goes, “always keep it simple”. Just like most things in life this also applies to mobile campaigns. Ensure that the user feels that they are getting value from the app and their experience is seamless. As a matter of fact, this is the ultimate key to mobile ads.
Before kicking off a successful mobile campaign, you need to have a strong mobile campaign strategy. These tips will help you start the campaign and keep it effective throughout.